Our Ventures
A connected ecosystem of ventures under one vision.
AFM Holding brings together a diverse portfolio of projects spanning real estate, technology, wellness, media, and beyond. Each entity is built to lead its sector while contributing to a stronger collective ecosystem.
AFM Holding brings together a diverse portfolio of projects spanning real estate, technology, wellness, media, and beyond. Each entity is built to lead its sector while contributing to a stronger collective ecosystem.
AFM Holding is a UAE-headquartered conglomerate with a portfolio spanning real estate, digital marketing, e-commerce, trading, and apparel. Built on a single operating philosophy – quality, integrity, and sustainable growth- the group deploys capital, talent, and technology to compound value across every vertical it enters.
Mission & Value
Our mission is to build businesses that create lasting value for our partners, our people, and the communities we operate in. Guided by integrity, collaboration, and a relentless pursuit of excellence, every decision at AFM Holding is made with one goal in mind: long-term impact.
One Vision. One Team. One AFM.
Meet our Chairman
Maqsood Mohommad
From Engineering to Entrepreneurship
Before founding AFM Holding, Maqsood Mohommad served as an IT systems engineer in the UAE Navy, a foundation that instilled the discipline, precision, and mission-first mindset that defines the group today. His path from government service to multi-sector entrepreneurship across real estate, energy, media, and digital marketing is one of deliberate, values-led growth.
Building People-First Businesses
As Founder and Chairman, Maqsood leads a group of over 300 professionals with one conviction: that lasting business success is built on people, not just profit. Under his leadership, AFM Holding continues to expand its portfolio with the same purpose it started with – to create opportunities that shape a better Dubai.
Our strength in numbers
AFM Holding’s strength is reflected in its scale, consistency, and measurable results. The company’s growth is supported by a diversified portfolio and strong operational foundation.
1
Industries We Operate in
In AFM Holding maintains a diversified presence across key industries, strengthening resilience and sustainable growth.
200 +
Professionals
A multidisciplinary workforce spanning 12 active ventures across the UAE and region.
0 M+
Total Assets
A growing asset base that reflects disciplined capital deployment and sustainable group-wide returns.
1 +
Businesses We Invest In
Collective expertise and operational strength behind AFM Holding’s growth.
Media & Publications
A curated view of AFM Holding’s presence across media, publications, and industry conversations.
Contact us
AFM Holding selectively partners with investors, institutions, and strategic operators who share our conviction in sustainable, long-term value creation. If you are exploring co-investment, sector partnerships, or portfolio collaboration, we invite you to connect with us.